Finally figured out why our lead scoring has been off for the past two months. A chunk of our inbound form submissions look real but are actually fake. The names seem legit, the company domains exist, and even the area codes check out. They get past our duplicate rules, and since our model rewards complete forms, bots filling in every field end up scoring higher than real prospects who skip optional questions. CAPTCHA is not catching them either. What’s been working for you?
Source: r/salesforce · by /u/douglasmariettab723