I’m testing an IT education page across a few platforms. Based on these results, what would you focus on?

I’ve been building a small IT education page around networking, troubleshooting, and beginner IT stuff.

I’m still pretty early with it, so right now I’m mostly testing different topics and seeing what people actually respond to instead of assuming I already know what works.

I’ve been tracking the posts across TikTok, Instagram, YouTube Shorts, and Facebook, and some of the results have been interesting.

The best-performing post so far is a simple networking comparison about things like DNS vs DHCP, router vs switch, and public vs private IP. That one is now over 10k views on TikTok and has also picked up more likes, saves, and shares over time.

Another post called “3 Things Beginners Often Mix Up” also did well. The last numbers I had saved were around 3.5k views, 122 likes, and 15 shares on TikTok.

Then I have a troubleshooting post called “VLAN 20 Can Ping Its Gateway, But the File Server Is Unreachable.”

That one didn’t get as much reach, around 1.6k views, but it got 12 comments and the discussion was much more technical. People were actually talking through what they would check and why.

I also had a Wi-Fi troubleshooting post reach around 1.2k views on TikTok.

Instagram has been a bit different. Over one 7-day period I had around 1.2k total views, 909 reach, 20 saves, and 10 shares.

The VLAN troubleshooting post got around 354 views there, the networking comparison post got around 302, and “5 Windows Commands” got around 280 views with a 6.99% engagement rate.

YouTube is still a really small sample, so I’m not trying to read too much into it yet.

The VLAN Short had 126 views with 158.7% average percentage viewed, so there was probably some replaying or looping going on.

The 5 Windows Commands Short had 187 views with 79.3% average percentage viewed.

Facebook is also still early. The best individual post there so far was the 5 Windows Commands Reel with 105 views and 96 viewers.

I’m attaching some of the actual posts and analytics because I think it makes more sense to show what people were reacting to instead of just listing numbers.

What I’m trying to figure out now is what I should actually focus on more.

The simple beginner posts seem to get the most reach.

The troubleshooting posts seem to get better technical discussion.

And some of the more reference-style posts seem more likely to get saved or shared.

If you were looking at this from the outside, what would you pay the most attention to?

Would you keep testing all of them?

Would you focus more on troubleshooting?

Or would you use the simpler beginner posts to bring people in, then use the deeper troubleshooting content for the people who actually want to learn more?

I’d also like feedback on the slides themselves.

Are they clear enough?

Too much information?

Too basic?

Does the first slide actually make you want to keep reading?

Long term I’d like to build practical labs, guides, and longer YouTube videos around this, so I’m trying to figure out what kind of content is actually worth building more of before I spend a lot more time on editing and production.