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What’s actually working for SaaS lead generation in 2026?

I’ve been looking into SaaS lead generation lately.

A lot of channels can get you names, emails, and form fills. The harder part is finding companies that are already researching a solution similar to yours.

I’ve been experimenting this with Software Finder. For B2B SaaS, I think there’s an interesting opportunity in software marketplaces. People visiting these platforms are often comparing products, checking alternatives, reading reviews, or looking for a solution for a specific use case.

Curious what others here are seeing. Which SaaS lead generation channel is currently giving you the best-quality leads?

Source: r/Software_Finder · by /u/WarLord192

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