So I am building GTM Pipeline from last 4-5 months and worked on different parts of it and finding difficulties in signal and intent identification.
My work involve different different module :
- Scenario and ICP definer Agent.
- Lead Enricher Agent (built 20+ data segment categories to gather different kind of data)
- Signal and Intent finder ( currently working )
- Lead Scorer Agent
- Email and LinkedIn automation
Now for signal and intent i did basic things like :
- Hiring Signals (If hiring post, JD involve what product/service we want to sell).
- Any recent LinkedIn post of decision maker regarding that product and service.
- Review and Sentiment Signal ( recent bad review of product : on lead website, g2, trust-pilot etc).
- Any recent news signal. (In few case new rules regulations : Tariff in the case of import export).
What else I can do ??
How usually it happened when you do it manually, what kind of things you search for.
I know this question is vague because signal vary industry to industry but give me general idea or may be your domain specific Idea which I can research upon and build my system, because this is the only bottleneck I am facing everything else I have build already.
Source: r/Coldemailing · by /u/Dizzy_Designer123