I’m curious: How do you guys usually go about finding the exact right domain name for a new local business or tech startup?

Hey everyone, I’ve been analyzing how different brands choose their domain names lately. Some rely heavily on exact-match domains (like service + city), while others go for short, brandable, made-up names.

​From your experience, what matters more when you're starting out: having an exact keyword match for SEO/trust, or a unique brandable name? And how hard was it for you to secure the one you wanted?

​Would love to hear what strategies worked for you or what mistakes to avoid.