Something weird we keep seeing with nonprofits + AI search

Working around Snoika Foundation has made me notice a problem I didnt really think about before:

A lot of nonprofits don't actually have a “content problem”. They have an identity problem.

Same org might have an old domain still indexed, slightly different names across directories, outdated staff pages, abandoned social profiles, event pages using another naming format etc.

To a human its obviously the same organization.

To an AI system… apparently not always.

Then you get answers where the org is missing entirely, mixed with another entity, or described using info from years ago.

Kinda changed how I think about AEO in general. Everyone talks about publishing more content, getting cited, adding schema etc, but sometimes the first job is way more boring: make sure the internet consistently agrees on who you actually are.

That’s one of the things we're digging into through Snoika Foundation (and Snoika itself) rn.

Would be interesting to eventually compare whether this problem is worse for nonprofits than normal companies.