Ramp apparently spent like $5 million just to get the perfect domain name for their new product

Apparently, Ramp shellled out some $5 million to secure the "perfect" domain name for their new product. Not an entire company re-brand, just a single domain.

Sort of crazy, right? That's just the URL of more seed rounds! It's a testament to the importance of brand and first impressions these days, particularly in such a saturated fintech sector that everyone is hoping to seem like the obvious play to make.