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Is “weare[brand].com” okay when the brand name is already taken?

I’m building a startup and I’ve run into a domain problem that I’m genuinely stressing over.

The brand name itself is not changing. I’ve already designed the logo, developed the brand identity, written the business plan, worked out what the company represents, planned the services, written a ton of the website copy, and basically built out the entire foundation of the brand. I’ve put a ridiculous amount of time into this already, so changing the actual name at this point isn’t really an option.

The exact .com for the brand name is already taken.

I’m considering using weare[brand].com as the domain instead.

The important part is that “We Are [Brand]” would NOT be the company’s name. The company would still just be [Brand]. “We Are” would only be part of the domain because the exact .com isn’t available.

For example, the branding would still say:

[Brand]

while the website would be:

weare[brand].com

Does this feel normal and professional for a startup, especially a creative/modern brand? Or would you immediately assume the company itself is called “We Are [Brand]”?

I’m trying to avoid things like adding “agency,” changing the spelling of the name, or using a weird domain extension because I really want to preserve the actual brand name.

Would you consider weare[brand].com a reasonable solution, or does it look awkward/unprofessional?

Source: r/Entrepreneurs · by /u/Comfortable-Spot-446

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